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James Redler

Forbes and Pushly: Driving revenue across the board



Push notifications are often synonymous with breaking news alerts. But Pushly powers publishers to do so much more than that. Our partnership with Forbes is a fantastic example of the value Pushly can add to a multi-faceted media business. We began our partnership with Forbes in 2021 and over the past four years, have found new ways to leverage Pushly – ultimately helping them expand their audience, and drive revenue across advertising, subscription and commerce channels. 


Q4 is a busy time of year, with lots of revenue potential for publishers. Let’s break down how Forbes uses push as a lever for growth (and how you can, too!). 


Traffic & Engagement

Forbes has seen that by delivering timely, personalized messages directly to users’ devices, they can re-engage their audiences at the perfect moment, pulling them back to Forbes.com with relevant content. 


Forbes continually covers timely content around Innovation, Business and AI, and they can connect with their audiences - and keep them informed - even when they are not actively browsing. This opt-in communication builds loyalty amongst Forbes’ business-minded audience. Forbes has seen a traffic bump upwards of 300% year on year. 


Breaking News

Forbes relies heavily on push to promote its breaking news. Here’s why it’s important to them: 


  1. Competitive Advantage: In a 24/7 news cycle, speed matters. Timely alerts give Forbes a competitive edge and builds trust among readers as a reliable news source.

  2. Direct Communication: Push bypasses cluttered inboxes and social, delivering news directly and increasing the likelihood of quick engagement.

  3. Audience Personalization: Forbes continues to tailor notifications based on user preferences (e.g., politics, sports), keeping the news relevant to each recipient and enhancing the user experience.


Subscriptions

Like many publishers, Forbes drives audiences to subscribe to its membership bundles which include print magazine, members-only events, enhanced browsing and premium video. Subscriptions enable a direct relationship between Forbes and its consumers. 


Affiliate Commerce

Forbes has a large content to commerce business - everything from Forbes Health to Forbes Advisor. They guide their audience through life decisions big and small. And we help them drive conversion through specific targeted notifications to different audience segments. 


Forbes has been focused on vetting their audience - in other words, clustering segments around areas of interest. It’s been a successful strategy for driving CTR for their affiliate commerce offerings. Some audience segments see upwards of 8% CTR (that’s almost 8x the conversion of a general notification). Forbes and Pushly work together to take engagement data and further refine the audience segments.


First Party Data

Finally, Pushly delivers additional audience data points for Forbes that can be fed back into their audience profiles, allowing the brand to continually enrich their intelligence about their audience and test new strategies for conversion. 


Forbes uses a connection between their CDP and Pushly to seamlessly share first-party data for enhanced user targeting. 


This year, Forbes is on pace to increase sessions driven via Pushly by 200% as a result of increased personalized targeting and the incorporation of commerce-related campaigns. We are so proud to help them in this endeavor. 


As you prepare for Q4 and holiday, it’s helpful to remember all the ways Pushly can support your traffic and audience driving efforts. With simple integrations, out of the box targeting and a data dashboard, you’re able to manage push deployment and recalibrate at any point to optimize for your business goals. 

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