The digital landscape is changing—again. Just this week, Meta announced it will be ending its fact-checking program, leaving many wondering what this means for the quality of information on social platforms.
While social media provides a vast space for all voices, it also opens the floodgates for unverified and often misleading content. While speaking on an OpenAP panel this week at CES, Pushly Chairman, @Joe Marchese, shared his point of view on the news, pointing out that premium brands like Disney have “earned the permission to earn people’s attention.” Social media companies, on the other hand, “are platforms, where anything can be online, and they have no standards.”
At Pushly, we empower premium media companies to earn—and keep—audience attention by delivering high-quality, trusted content to the people who want it, and at the right time. In a world where trust is increasingly scarce, media companies that prioritize accuracy and value are winning.
Our tools help ensure that your audience gets the information they care about, when they care about it—whether it’s breaking news, insightful commentary, or meaningful stories. By focusing on timing and relevance, Pushly empowers brands to stand out in an increasingly noisy digital environment.
As platforms like Meta remove safeguards like fact-checking, the need for premium publishers to differentiate themselves becomes more urgent. Let’s work together to ensure the right stories reach the right people, reinforcing trust in your brand and the media as a whole.
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