Delivering exceptional audience experiences is key for publishers, who are consistently challenged in doing more with less. The best publishers learned long ago that their core competency is creating content, not building technology. This means when it comes to distribution tools, many publishers have chosen to buy or partner. A smart move.
Publishers are constantly juggling multiple tools and platforms for content management, audience engagement, data analytics, and revenue generation. While these technologies are vital, their sheer volume and lack of integration can lead to inefficiencies, increased costs, and missed opportunities.
Case in point, Neil Vogel appeared on Brian Morissey’s Rebooting podcast with a strong opinion on the topic: “We've tried to build technology. It's not our jam. We've built amazing things on top of technology. That's our sweet spot. Any publisher that tells you they're a technology company, run away screaming and sell all your shares. The product expertise, the engineering expertise, it's just super different. But understanding and using these technologies is critical.”
When publishers attempt to take on technology development or manage overly complex systems in-house, they risk losing focus on their core competencies. Misaligned tools and disjointed workflows can lead to challenges such as:
Siloed Data: Valuable audience insights are trapped in isolated systems, making it harder to create personalized experiences.
Operational Inefficiencies: Teams waste time navigating between platforms and manually reconciling data.
Increased Costs: Licensing, maintaining, and training for multiple tools can strain budgets.
Slower Time-to-Market: Launching new initiatives or campaigns can be delayed by cumbersome processes.
Instead of focusing on simplifying technology for its own sake, publishers should prioritize finding the right partner—one that understands their unique needs and enables them to excel at what they do best. The right partner empowers publishers to reclaim time and resources, dedicating them to content creation and audience engagement rather than technology management.
Why Pushly is the Right Partner
With an executive team built from the publishing world, Pushly understands the challenges publishers face. We are purpose built to be a powerful - and yet a really simple - tool to build audience engagement. Here’s how we help:
Centralized and Automated: Pushly’s platform consolidates a number of point solution audience engagement tools, e.g. mobile, web, in-app, allowing publishers to manage web push notifications, data analytics, and audience segmentation from a single dashboard.
Data Integration: Our technology integrates with your existing systems, breaking down silos and enabling a unified view of your audience. This makes it easier to deliver personalized content at scale.
Ease of Use: Pushly is built with publishers in mind. Its intuitive interface and comprehensive support reduce the learning curve for teams, helping them achieve results faster. Pushly allows for automation to expedite workflows and full editorial control, so you always manage the output.
Revenue Growth: By leveraging Pushly’s advanced targeting and automation capabilities, publishers can drive traffic, increase repeat visits, and unlock new revenue streams.
Scalability: Whether you’re a niche publisher or a large media house, Pushly’s solution grows with you, adapting to your evolving needs without adding unnecessary complexity.
By choosing the right technology partner, publishers gain the freedom to focus on their core competencies while leveraging best-in-class tools to engage audiences, reduce operational friction, and maximize revenue opportunities. With Pushly, publishers can strike the perfect balance between robust capabilities and simplicity, ensuring their teams remain audience-focused and agile in an ever-changing landscape.
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