If your business has an online presence or you are engaged in some kind of digital marketing, even if it’s passively, here is your chance to create higher audience engagement and, hence, increased revenue for your brand.
As we start the new year, it’s important to know where the digital marketing wind is blowing. Today’s marketing methods have to account for the widespread adoption of mobile devices and the use of mobile apps. The need for the apps to communicate with their users gave rise to push notifications – today’s major modern marketing trend.
Here is why you should use push notifications.
What are push notifications?
A push notification is a short message sent by an app or a web page to its end user. The message can be relevant news, product updates, special offers, alerts about emergencies or service disruptions, etc. The breadth of uses for push notifications continues to grow as more companies develop apps to ensure relevant and timely communication with their users. The key with push notifications is that messages are relevant and personalized.
Used right, push notifications can increase engagement with the target audience, promote brand loyalty, and increase revenue.
5 Reasons to use push notifications in 2023
1. High CTR – higher than email
The push notifications’ opening rate is 50% higher than that of email marketing. Push notifications are consistently delivered to the end user at a 90% rate, and their click rate is up to seven times that of email marketing. When it comes to web push notifications, the average click-through rate is at around 15% and can even go as high as 30%.
2. High opt-in rates
Android apps have an opt-in rate of 49%-95%, while on iOS devices, it ranges from 29% to 73%. Android outperforms iOS because iOS users must actively consent to push notifications while Android automatically enables push notifications.
3. Relevance to any industry
Whether you are a publisher, eCommerce shop or brick-and-mortar retailer, you have customers who appreciate up-to-date information. And yet, the highest adoption of push notifications is seen in the e-commerce and publishing industries at about 22% and 19% respectively. Given that most people now bank on their mobile devices and that Android finance apps have 96% opt-in rates, it makes sense for the banking and finance industry to adopt push notifications.
4. Wide reach with Safari allowing push notifications in 2023
Although Apple introduced push notifications services in 2009 on its mobile devices, it took 14 years for the company to allow web push notifications on its web browser, Safari. Now, if you have a website, you can reach your audience with push notifications on desktops, but be on the lookout for mobile push notifications for iOS sometime this year.
5. High degree of segmentation due to AI
The key to achieving high customer loyalty and high audience engagement is knowing what your customers want and giving it to them. Asking them is one way of getting that information so you can then segment them according to their preferences. But using AI, built-in in modern push notifications platforms, allows marketers to deliver hyper-personalized experiences to their target audiences. And a highly engaged, loyal audience equals higher revenue – the ultimate goal of any business.