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Guide: Why Publishers Should Prioritize Return Visitors in 2020

Updated: Jan 23, 2023

Let's be honest here, since when did the publishing industry collectively decide to be satisfied with a single visit from the majority of an acquired audience?

While publishers have been faced with many challenges - from a duopoly that has dominated traffic for years, to an unprecedented global pandemic, and ever-changing consumer preferences - the fact that many first-time visitors are not being touched again is a problem.

Stop leaving money on the table and start prioritizing return visitors as a growth strategy in 2020.

Check out our latest Game-changing Guide to Push Notifications to learn why web push is an often undervalued but high-return channel proven to drive repeat sessions, RPMs and ad revenue.

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