In today's digital world, companies are constantly looking for new ways to engage with their customers and stand out from the crowd. One of the latest trends is the use of web push notifications, which have quickly become a popular marketing tool.
Advantage of web push notifications
Over the last few years, web push notifications have gone from a new and little-known channel to one that is used by over 5% of all top websites. This growth can be attributed to the many benefits of web push notifications, including real-time messaging, standardized easy-to-follow opt-in/opt-out mechanisms, and affordability – they cost nothing to send once a platform such as Pushly is integrated into the marketing flow.
Apple-imposed limitations of web push notifications
Despite these benefits, web push notifications have faced a major obstacle: the lack of support on Apple iOS devices. To send push notifications on iOS devices, users were required to install an app from the iOS App Store and enable mobile push notifications on their devices. The extra steps made customer adoption challenging. But that has changed with the recent announcement from Apple that iOS and iPadOS Web Push support will be available in iOS 16.4 Beta.
Apple’s fix
This announcement is a game-changer for businesses that rely on web push notifications to communicate with their customers. With iOS support, web push notifications will now supported on all major desktop and mobile platforms, including Android, iOS, macOS, Windows, and Linux. They will also supported by all major browsers, including Chrome, Safari, Firefox, Edge, Brave, and Opera.
With Apple now providing support for web push notifications, this audience engagement method becomes an even more valuable channel for businesses to communicate with their customers.
The push notifications sent from the website will appear just like any other app push notifications, showing up in the user’s the iOS Notification Center and other devices like the Apple Watch.
Bottom line: Business benefits from web push notifications
If you are not using web push notifications, you are missing out on an essential tool that can help you engage with your customers in real-time, at a low cost. Web push notifications can benefit a company of any size and in any industry.
With the recent announcement from Apple, web push notifications are now supported on all major platforms, making them an even more valuable tool for businesses.
If you are not sure how to implement web push notifications to deliver better user experience to your customers, Pushly has the expertise to help you. Pushly has been helping many businesses communicate with their customers more effectively via web push notifications. Once you implement web push notifications, they will work seamlessly across all browsers and operating systems, allowing you to reach your customers regardless of the device they use. Pushly's innovative approach to web push notifications will enable you to engage with your customers in real time, leading to greater audience engagement, better user satisfaction, increased brand loyalty, and higher revenues.